Origins of Almond Milk und Schokolade: How Does Effective Marketing Strategy Work?

Effective Marketing Strategy “Almond milk und Schokolade, please.” (English\German – Deutsch)

(I speak to the Barista), it feels good to mix languages. It’s like uniting two different cultures with a few words. As I sit down slowly sipping my drink, I see people coming in and out. I am alone.

I wasn’t planning to write anything. I just wanted to enjoy some time away from my laptop, though I am still connected as I type this article using my phone. I wish I brought a paper and pen with me, I love papers and pens, it just it wasn’t there today.

However, that did not stop my urge to write.

Almond Milk & Effective Marketing Strategy: How It All Began?

Each person has different specifications and needs. Almond milk  and Schokolade wasn’t that popular a long time ago. People who didn’t want milk needed an alternative, full of nutrition, which still satisfied their taste buds. Businesses want to sell, but how did they find this solution?

Did a patient visit a doctor and asked for something milky yet plant-based? Or, did a forward-thinking company or marketer hear someone say so and said let’s milk nuts and sell it.

However, before they could do that, they needed to create a void that non-dairy milk could fill in the market. Many people stop eating meat but still want to enjoy tasty food and drink. I wonder how the marketers created a niche audience to target. They would have wanted to keep the margin of profits high by catering to a specific group of people who were not in the majority.

That said, mass production sells more. It is why the marketers had to convince more people to switch to this dairy-free milk. The best way to hype a natural product was to seek allies like dietitians and nutritionists. They advertised the product with the aid of online marketing articles that resonated with an audience, keen on eating/drinking healthy, plant-powered food. That started a boom leading to huge markets and crazy sales that didn’t exist a few years ago.

Why do I drink almond milk and Schokolade?

I have been thinking about limiting my meat consumption for a few years. It is all I ever ate before because I couldn’t cook. Meaty meals were (and still are) readily available and accessible. I debated whether or not I should cut off meat from my system.

I finally decided to start cutting meat from my diet. I searched for substitutes and started making some changes even though I still eat meat to satisfy my cravings.

Though this was my decision, I have read health articles published online. One common thread amongst all articles was the list of alternative dairy-free milk. These include almond milk, tofu, cashew milk, almond flour, rice flour, etc.

Even though these posts didn’t have affiliate links, the primary discussions create positive experiences for customers and ourselves. These are enough to convince others to try. These days, the hype is created via influencers and celebrities. It is exactly how I found about almond milk.

I was watching a video of a guy ordering a latte with almond milk. My first thought was, ‘oh, this exists!’ I researched the product and its benefits. Flash-forward, I am ordering almond milk und schokolade today.

I always had an interest in customer experience, marketing and sales. I wanted to witness how things could actually work to trace the origin of almond milk. The Ad copies were written compellingly, and it piqued my interest in trying something different. The buzzwords surrounding the media frenzy and their repeated marketing tactics lead us to take action. This new market then paved the way toward growth.

Manipulation or Effective Marketing Strategy?

In the olden days, choosing products was simpler and easier.  You can read the magazine and informative guides to seek answers before making a decision. This inquisition plays a pivotal role in effective marketing strategy. Online advertising is dependent on word-to-mouth news to extend its customer base and build their relationship on trust. Following influencers has led to influencer marketing where brands hire internet stars to promote their business via reviews, tutorials, etc.

 Does this mean marketers manipulate us?

The answer can’t be a simple yes or no. If you make a decision, you did it because you felt the need for it. Even though it isn’t always necessary, you buy it because you trust others’ opinions and instincts. That makes it easier for you to make decisions. The question is…

Can we trust influencers, doctors, marketers, and product reviewers?

The majority needs money, and with that, everything becomes possible. So, yes, it’s possible that someone you trust could talk about something that they don’t believe in and convince you to take action. Marketers can shift your decision toward a particular purchase that they wouldn’t pay a penny for themselves. Why? It’s because of money.

While there are many honest people and opinions, manipulating the buyers toward a certain product is commonplace. Different companies are in a continuous race against who sells more, and experts, marketers, influencers, reviewers are at the forefront. They use their power to influence purchases.

Parting Words

That leads us to the question of how can we trust them? Who is speaking the truth? Which is best?

Well, the answer there is none. The decisions we make toward those things are purely emotional. There are some for whom it’s analytical. Yet, this can be manipulated as well. Once you choose to buy something, it’s probably an emotional decision based on how you feel toward who you find trustworthy and more convincing. It’s often because you like the tone of a certain article or person, or you feel connected with the persona that is influences you, or simply feel that it’s better for you.

There is nothing wrong with that. It’s just the way effective marketing strategy works.

Now imagine with me for a moment if that Barista took a piece of paper and asked me to write Almond Milk und Schokolade and then she added next to it + Biscuit. I would have smiled and agreed to get the biscuit. Unless my body has something against cookies, the Barista succeeded at marketing and upselling me happily the biscuit.